Free shipping for all orders over €100 in Germany
Free shipping for all orders over €100 in Germany
Free shipping for all orders over €100 in Germany
We are HIDEUS
We are HIDEUS
Commute conscious.
Our Mission: Enabling the superior urban visonary.
We are HIDEUS
Commute conscious.
Our Mission: Enabling the superior urban visonary.
Our Mission
At HIDEUS, we believe that true innovation begins with awareness.
Based on the idea of the attention schema - The mind’s ability to recognize its own focus and shaping consciousness around us, by implementing unexpected functionality in modern city living.
Our Principles
Unlock hidden potential
Unlock hidden potential
Every HIDEUS product is designed around three principles:
We are HIDEUS.
The Story Behind HIDEUS
The Story Behind HIDEUS
Two Design students with a shared vision: Bringing functionality into future city living.
Marc and Merlin met during their design studies, fashion and product design.
We shared one vision: to redefine urban life through function and collaboration.
Technology and experience always drove us forward.
But fashion felt stuck. More about looks than real-life movement.
After Merlin went back from Adidas, we started working on a new kind of apparel.
In 2023, we launched our first concept collection, 18 functional pieces, created with unique functionality.
That’s how HIDEUS was born. Hidden potential in all of us.
A Brand build around functionality and shelled by minimalistic logoless garments.
Now, our vision is out on the streets and people are moving differently.
But this is just the beginning. Move conscious.
Marc and Merlin met during their design studies, fashion and product design.
We shared one vision: to redefine urban life through function and collaboration.
Technology and experience always drove us forward.
But fashion felt stuck. More about looks than real-life movement.
After Merlin went back from Adidas, we started working on a new kind of apparel.
In 2023, we launched our first concept collection, 18 functional pieces, created with unique functionality.
That’s how HIDEUS was born. Hidden potential in all of us.
A Brand build around functionality and shelled by minimalistic logoless garments.
Now, our vision is out on the streets and people are moving differently.
But this is just the beginning. Move conscious.
Marc and Merlin met during their design studies, fashion and product design.
We shared one vision: to redefine urban life through function and collaboration.
Technology and experience always drove us forward.
But fashion felt stuck. More about looks than real-life movement.
After Merlin went back from Adidas, we started working on a new kind of apparel.
In 2023, we launched our first concept collection, 18 functional pieces, created with unique functionality.
That’s how HIDEUS was born. Hidden potential in all of us.
A Brand build around functionality and shelled by minimalistic logoless garments.
Now, our vision is out on the streets and people are moving differently.
But this is just the beginning. Move conscious.
