• 10% Discount on all preorder items

  • Code: PREORDER10

  • 10% Discount on all preorder items

  • Code: PREORDER10

  • 10% Discount on all preorder items

  • Code: PREORDER10

About

We are HIDEUS

We are HIDEUS

By urban visionaries,

for urban visionaries.

About

We are HIDEUS

By urban visionaries,

for urban visionaries.

Become your best self

HIDEUS is for ambitious individuals navigating modern city life - pursuing their mission to become their best self. 

The brand story

From design studies to a shared vision.

Founded by Marc and Merlin during their design studies in fashion design (Merlin) & product design (Marc) in Hannover, HIDEUS emerged from a shared vision: to reimagine urban life through innovation and collaboration through function over shape.

We were always interested in optimizing daily live through technology & experience . But we felt there is a missing link when it comes to apparel.  

The brand story

The vision became real.

After Merlin turned back from Adidas, finishing his internship as an outdoor apparel designer in 2021 - they both started with the work on a new kind of apparel that should be build around functionality and shelled by minimalistic logoless garments.

What had begun as a students project, eventually became a brand - to connect people, open the perspective for innovation, and make daily moments feel like personal transformation.

Our first concept collection

Our first concept collection

In 2023, we launched our first concept collection, combining technical apparel, digital storytelling, and sustainable materials. Crafted initially from the small studio in Hannover, they created a 18 piece collection of functional styles.

Discover our product

Lets bring innovation back to fashion.

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Com Tee 1

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Com Tee 1

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Com Tee 1

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Com Tee 1

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Com Tee 1

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Com Tee 1

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Mission Tee

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Mission Tee

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Mission Tee

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Mission Tee

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Mission Tee

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Mission Tee

Exclusive drop

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ANIMA Hoodie

Exclusive drop

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ANIMA Hoodie

Exclusive drop

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ANIMA Hoodie

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Mission Tee

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Mission Tee

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Mission Tee

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Mission Cap

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Mission Cap

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Mission Cap

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Mission Socks - 2 Pair

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Mission Socks - 2 Pair

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Mission Socks - 2 Pair

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Mission Socks - 2 Pair

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Mission Socks - 2 Pair

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Mission Socks - 2 Pair

Digital Gift Card 50€

Digital Gift Card 50€

Digital Gift Card 50€