We believe in a utopian mindset- driven by innovation and the power to overcome boundaries of self-development. HIDEUS is a movement for ambitious individuals navigating modern life through a new form of commuting: blending digital and natural systems to unlock improved ways of living in urban environments.

HIDE US stands for hidden branding, functions first - behind minimalistic and organic surfaces within technical silhouettes. It's the unexpected solutions that break open the perspective for a better future through functional experiences. We want to evoke this consciousness in all of us, thats why we aim to connect creative individuals and shape the future together.

Founded by Marc & Merlin during their shared design studies, HIDEUS was born in the heart of Hannover (Germany) - shaped by creative minds, technical infrastructure, and a desire to reimagine daily life. What began as an interdisciplinary bachelor thesis evolved into a mission: to connect people, awaken consciousness for innovation, and turn everyday moments into progressive experiences.

With our concept collection crafted in 2023, and a growing team of visionaries, HIDEUS enters the European apparel market to lead the way in Commuting Performance. By combining technical design, community power, digital storytelling and sustainable acts, we aim to enable the best version of each individual - in the city of tomorrow.